Wadi food is one of the leading companies in the Egyptian market devoted in the production and\nselling of organic food. By strictly adhering to high quality standards and by satisfying the needs\nof a sophisticated health-conscious market, Wadi food has grown globally at a remarkable rate.\nYet, the local market remains to be immature and still in its introductory phases. It seems that\nEgyptian producers of organic food perceive the export markets as the main or only potential\nfor their future. However, there is a hidden potential in the local market that has to be\nhighlighted. Therefore, this case discusses the current situation of Wadi food as one of the\norganic food leaders in the Egyptian market and raises questions about how to increase the\nlocal demand for organic food.
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